Skip links

Good marketing makes the company look smart. Great marketing makes the customer feel smart.

Share

What is digital marketing?

Digital marketing, often known as online marketing, is the promotion of brands utilizing the internet and other digital communication channels to reach potential clients. As a marketing channel, this encompasses text and multimedia messaging in addition to email, social media, and web-based advertising.

The Origins of Digital Marketing

Although it has existed for a lot longer, digital marketing gained popularity in the early 2000s.
Much, much longer. More precisely, about 100 years longer. Guglielmo Marconi, who was born in 1874, is regarded as the first digital marketer in history. He was the first person to show off a “public transmission of wireless signals” in 1896. The radio was made by him.
Morse messages were sent across open sea not long after his demonstration in England.
Although it would be another ten years before the radio would be widely available, the inventors certainly didn’t take long to discover they could use it to sell goods.
Guess what people did following the first live broadcast from a Met opera performance? 
They purchased tickets for the performance!

Digital marketing was created.

Digital marketing versus inbound marketing

Digital marketing takes into account the ability of specific technologies or digital platforms to convert prospects. The digital marketing strategy of a company may utilize several platforms or concentrate all of its efforts on a single platform. For instance, a business can ignore other digital marketing channels in favor of producing content primarily for social networking platforms and email marketing campaigns.

On the other hand, inbound marketing is a comprehensive idea. Prior to deciding which tools would best reach target clients and at what stage of the sales funnel, it first takes into account the goal. Say, for instance, that you want to increase website traffic in order to produce more leads and prospects. When creating your content marketing strategy, you can concentrate on search engine optimization, which will lead to more optimized material, including blogs, landing sites, and more.

The most crucial thing to keep in mind about inbound and digital marketing is that, as a marketing expert, you don’t have to pick one over the other. They actually function best together. Inbound marketing gives digital marketing initiatives structure and direction, ensuring that each digital marketing channel serves a specific purpose.

Various forms of digital marketing

Content Marketing

Reaching potential clients through the utilization of content is the objective of content marketing. Typically, content is uploaded on a website and then pushed using social media, email marketing, search engine optimization, or even PPC advertising. Blogs, ebooks, online courses, infographics, podcasts, and webinars are a few examples of content marketing tools.

Social Media Marketing

A social media marketing campaign’s main objectives include building social trust and brand awareness. As you learn more about social media marketing, you may be able to use it to generate leads or even as a route for direct sales. Twitter and promoted posts are two instances of social media marketing.

Affiliate Marketing

One of the earliest kinds of marketing is affiliate marketing, which has been revitalized by the internet. Influencers who use affiliate marketing to promote the goods of others get compensated each time a lead or sale is generated. Millions of dollars are paid out each month to websites that sell products from numerous well-known corporations, including Amazon, through their affiliate programs.

Website Marketing

Every digital marketing strategy revolves around a website. In addition to being a very effective channel by itself, it serves as the platform for a number of web marketing efforts. A website need to give a clear, memorable representation of a company, its name, products, and services. It should load quickly and be simple to use on mobile devices.

Pay Per Click(PPC) Marketing

Paid advertisements can be used by marketers to connect with Internet users on a variety of digital platforms thanks to pay-per-click (PPC) advertising. Advertisements for products or services can be displayed to users who are conducting PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook.

Email Marketing

One of the most successful digital marketing methods is still email marketing. Email marketing is not the same as spam email, despite the fact that many people think it is. Companies can connect with potential customers and anyone who is interested in their brands with this sort of marketing.

How can I be a digital marketer?

Along with data analytics and social media expertise, digital marketers need to have good writing abilities. Most positions in digital marketing that are in a business-related subject like marketing or a closely linked sector like communications require a bachelor’s degree. Additionally, you might wish to enroll in bootcamps or courses focusing solely on digital marketing. Additionally, it may be beneficial to complete an internship while still a student.

The field of digital marketing does not necessarily require a master’s degree, but it may be helpful.

Leave a comment