Corporate website case study · 2025: FRIENDS CORP.Think Global. Act Local.
FRIENDS CORP. is a Japanese venture builder with four businesses under one roof: software engineering, back-office BPO, specialty matcha and apparel trade. The site had to make four unrelated industries read as one deliberate company rather than a holding page.
- 4
- Business divisions
- 4
- Partner brands
- EN / JP
- Languages
- Japan
- Head office
Shown on a preview URL rather than the company's own domain, at the client's request.
The brief
What we built
Four industries, one brand. The structure had to carry software engineering and specialty matcha without either looking like an afterthought.
Live at
- Corporate site architecture spanning four business divisions
- Division pages for software engineering, back-office BPO, specialty matcha and apparel trade
- Partner brand showcase for COLABO, Digital Craft BPO, RIKYU Matcha and TRADO
- Team and leadership profiles
- News and articles section
- English and Japanese language switching
- Enquiry form and global network presentation
In the product
What Friends Corp does
How a four-industry company is made legible to an investor, a client and a candidate at the same time.
Four divisions, one spine
Each business gets its own page and positioning line while sharing one navigational logic.
Bilingual by design
English and Japanese are switchable throughout, not bolted on as a translated subsite.
Partner brands
COLABO, Digital Craft BPO, RIKYU Matcha and TRADO are presented as a portfolio, not a logo wall.
Leadership profiles
Named people with roles — the trust signal a venture builder actually trades on.
News and articles
An owned publishing channel, so the company's story is not only told on LinkedIn.
Global network
Reach is shown rather than claimed, which is the whole point of 'Think Global. Act Local'.
Want one of your own?
Multi-division companies are hard to explain on one site. We structure them so each business is findable without fracturing the brand.
More work